About Us

Many people believe that our interest in health and fitness started in the eighties, but it can be traced back thousands of years in most cultures. In particular, countries in the Far East have recognised the value of healthy diets, yoga and meditation for centuries. Westerners are playing catch up, and this is part of the reason why obesity, heart conditions and stress remain big killers in countries like the US. Obesity rates in the states of Arkansas, West Virginia and Mississippi for example, are in excess of thirty five percent of the population!

The desire to live healthier lifestyles is driven by many factors, and not all are positive. We all want to enjoy full and happy lives, and this is difficult if we struggle with physical or mental health issues. Governments encourage healthier living to reduce the strain on health services and the costs associated with care of the elderly. Unfortunately, the rise of celebrity culture and the pursuit of 'the body beautiful' has also led to an escalation in eating disorders and mental health issues related to body image.

If you want to see how far exercise and fitness has come in the past thirty years, take a look at this! Exercise classes 1980s style. High-impact aerobics classes performed to cheesy pop tracks were about as advanced as things got. We can now enjoy hundreds of different types of exercise classes, visit a gym with a range of exercise equipment and hire a personal trainer. Nutritionists, weight loss experts and cosmetic surgeons are also available to help us look and feel better.

Boom and bust cycles and economic downturns have forced many people to question their lives and seek more spiritual paths. This has led to an interest in so called 'mindfulness.' In a nutshell, mindfulness teaches us to live in and appreciate the moment rather than the constant pursuit of things to come and the acquisition of more material wealth. The evidence of improvement in mental health is strong, and some schools are beginning to run classes in mindfulness for young children.

The increased interest in healthy living also brings business opportunities. Did you know that the people who made the most money in the California gold rush were the ones who sold the picks and shovels? In 1848, a Californian store owner named Sam Brannan paraded the streets waving a bottle of gold dust to encourage passers by to buy his mining supplies. Very few of the miners who joined the frenzy ever found any gold, but Brannan and the store owners got rich. The global shift to healthy lifestyles brings a wealth of similar opportunities.

With people and countries focusing on Wellness, the demand for products and services related to medical tourism, wellness tourism, lifestyle and wellness medical treatments, healthy living and econ/fitness, healthcare and education facilities-will only continue to rise. Take a look at fitness gurus such as Kayla Itsines or Emily Skye who have become millionaires by building huge fanbases for their lifestyle fitness regimes.